Drupal 8


Adaptive Insights

Adaptive Insights is a customer-experience brand. Customer-centricity has been a through-line since the company’s founding. We needed to double-down on putting people (visitors, customers, partners) at the center.

Role: UX Design / Front-End Development

Project Duration: 8 Weeks

Overhaul of the full web experience
  • Deliver French site by international launch of Business Planning Cloud and opening of the French office
  • Develop mulitiligual Drupal 8 proof of concept starting with France, and quickly turn around to rescue JP site
  • Set solid foundation for migration of Drupal7 sites to Drupal8 (US, UK, ANZ)
  • Pass all tests for translation, localization, and migration requirements
Improve design and user experience
  • Visually channel the brand positioning, strategy, and personality
  • Create UX with the least amount of friction
  • Reduce the amount of space/time between a visitor and their objectives (business objectives)
  • Make our presence feel more human and alive

  • UI / UX design
  • Front-End Development
  • Project Management
  • QA/Testing
  • Gathering requirements
  • Scope Definition
  • Prototyping
  • Deployment

  • Improved demand generation, driving 30% more leads
  • Reduced cost and dependency on external resources
  • Consistent brand and user experience for company sites
  • Custom Sketch UI kit. Improved UX review process
  • Defined quality target and standards
  • Developed solid foundation for migrating
  • Drupal 7 sites to Drupal 8

Where customer experience shows up

Identified Personality Traits

Competitive Landscape

These keywords are critical and will stand the test of time. They sat at the heart of everything that I’ve designed and built for this project.




Who’s doing a good job at this?

How do we do this?

Go back to the fundamentals

Design Fundamentals

Consistent Branding
Clean, legible, and readable typography
Engaging content that drives emotional experiences
Consistent messaging, tone, and voice
Clear visual hierarchy and layouts
Better use of whitespace
Defined UX and design guidelines
Defined quality target for imagery and video

UX Fundamentals

User-first mindset
Don’t underestimate and/or overwhelm our visitors
Simplified, linear user journey/flow
Conversational messaging
Intuitive navigation and menus
Color as a functional element
Contextual conversion pages


In my research I found that most effective landing pages can be broken down into modular design patterns


For speed and efficiency I created the UX designs with Sketch leveraging an existing custom UI kit that I’ve created for Adaptive Insights. The interactive prototypes were created with InVision. This design process allowed us to quickly gather requirements, rapidly iterate through the designs, and capture feedback from key stakeholders. The typeface was intentionally set to Comic Sans to replicate the look and feel of Balsamiq wireframes and to prevent the internal customers from getting distracted by visual design elements.

Want to learn more about the process?

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