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DTT Branding and Identity

Client: Digital Times Transformation
Categories: Branding, Project Management, UI Design
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Role:

Visual Designer

Project Duration:

3 weeks

Goals:

  • Logo design
  • Create look and feel for business branding
  • Cohesive and consistency for core brand elements
  • Typeface and color palette selection

Responsibilities:

  • Gathering requirements
  • Project Management
  • Scope Definition
  • Create brand guidelines
  • Organizing, packaging, and exporting files in all formats for creative use

Impact:

  • Created trust withing the marketplace
  • Improved response rates, boosted sales, market share and revenue
  • Increased customer loyalty towards the services
  • Improved brand perception
  • Positive impression of the company amongst consumers

Color Exploration

Color Palette - 1
Color Palette - 2
Color Palette - 3
Color Palette - 4
Color Palette - 5
Color Palette - 6

Logo Exploration

We evaluated the current industry landscape to find visual techniques to differentiate DTT as a new brand. We pulled inspirational reference and created logos that span a range of style and tone. Avoided serif fonts as they felt too traditional and editorial. The following logo options use open source Google Fonts, with custom modifications.
Evaluating Design
Mood Board

OPEN SANS

https://fonts.google.com/specimen/Open+Sans
Option 1
Option 2
Option 3
Option 4

JOSEFIN SANS

https://fonts.google.com/specimen/Josefin+Sans
Option 5
Option 6
Option 7
Option 8

NUNITO

https://fonts.google.com/specimen/Nunito
Option 10
Option 11
Option 12
Option 13

Round Up

Logo Slide - 21

Logo Recommendations

Identity Mockup 1
Identity Mockup 2

Style Guide

Core Brand Elements
Primary Logo
Secondary Logo
Clear Space
Primary Logo - Color
Color Palette
Typography
Demonstration

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