
Role:
Visual DesignerProject Duration:
3 weeksGoals:
- Logo design
- Create look and feel for business branding
- Cohesive and consistency for core brand elements
- Typeface and color palette selection
Responsibilities:
- Gathering requirements
- Project Management
- Scope Definition
- Create brand guidelines
- Organizing, packaging, and exporting files in all formats for creative use
Impact:
- Created trust withing the marketplace
- Improved response rates, boosted sales, market share and revenue
- Increased customer loyalty towards the services
- Improved brand perception
- Positive impression of the company amongst consumers
Logo Exploration
We evaluated the current industry landscape to find visual techniques to differentiate DTT as a new brand. We pulled inspirational reference and created logos that span a range of style and tone. Avoided serif fonts as they felt too traditional and editorial. The following logo options use open source Google Fonts, with custom modifications.JOSEFIN SANS
https://fonts.google.com/specimen/Josefin+SansRound Up

Logo Recommendations
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