Role:
Visual Designer
Project Duration:
3 weeks
Goals:
- Logo design
- Create look and feel for business branding
- Cohesive and consistency for core brand elements
- Typeface and color palette selection
Responsibilities:
- Gathering requirements
- Project Management
- Scope Definition
- Create brand guidelines
- Organizing, packaging, and exporting files in all formats for creative use
Impact:
- Created trust withing the marketplace
- Improved response rates, boosted sales, market share and revenue
- Increased customer loyalty towards the services
- Improved brand perception
- Positive impression of the company amongst consumers
Color Exploration
Logo Exploration
We evaluated the current industry landscape to find visual techniques to differentiate DTT as a new brand. We pulled inspirational reference and created logos that span a range of style and tone.
Avoided serif fonts as they felt too traditional and editorial.
The following logo options use open source Google Fonts, with custom modifications.
JOSEFIN SANS
Round Up
Logo Recommendations
Style Guide
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