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The Red Road

Client: The Refinery
Categories: Project Management, UI Design, UX Design, Web Development
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At The Refinery I conceptualized the static and interactive campaigns for the premiere of Sundance Channel’s The Red Road. The designs were based on the final key art and identity. I worked closely with lead art director to create the final deliverables for the advertisement banners and skins. This was the digital arm of a full 360 integrated campaign from outdoor, print, digital and television.

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