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Hi, we're FiveTwoFive.
UX Design, Development, Marketing

Helping businesses grow with thoughtful and intuitive web experiences.

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UX Design

We enjoy researching and using design to come up with new ideas and solutions to problems. We love thinking through use cases, testing them out and then communicating a user’s journey. UX design allows us to bridge the gap between technology and people.

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Development

One of the most satisfying aspects of developing these solutions is seeing the code deployed in a live system and used by actual people, especially if it improves their lives in some way.

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Marketing

We strongly believe in data + creative, not data vs creative and find the most success when the two inform each other. Our most effective and impactful work has been open to change and creative evolution, while still being transparent and measurable.

Recent Projects

Drupal 8 UX Design and Development

Drupal 7 to Drupal 8 migration, localization, and launch of Adaptive Insights regional websites; Japan, France, US, UK, and ANZ.
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Hubspot Development

Migration from Eloqua to Hubspot’s marketing automation platform. Increasing traffic, conversion, and sales.
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Building a Design System

Diagnosis of the challenges across Adaptive Insights web properties and the creation of a new scalable design system.
Learn More
View All Projects
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Michael Freeman profile image

Jabal brings a powerful blend of creative talent, strong technical chops, and a deep commitment to user experience to take ideas and projects from conception through to successful completion. He is always looking for ways to grow, learn, and expand his skills while also being a supporting teacher to others. He's very thoughtful and focuses on how best to add value to the business while delighting users.

- VP, Demand Marketing & Marketing Operations. Less spam, more growth–at scale.
Michelle Herman profile image

Jabal is a great asset to our marketing team. From a functional skill set perspective he brings deep experience in web design + a maniacal focus on the user experience. From a team perspective, Jabal is an avid "we" vs. "me" man. Extremely collaborative, he is always willing to teach, train, or simply help another teammate. He really thrives in a team-oriented environment. Last, but not least Jabal is a terrific +1 to any company wanting to build a culture of excellence. His passion for his work, for team, and for making his company successful shines bright. Adaptive Insights is lucky to have him!

- Michelle Herman, Vice President, Corporate Marketing & Communications
Safdar Mufasa profile image

Jabal is full of energy and a great asset to have onboard any team. His mastery of UI Design and front end dev proved to be useful to get beyond a number of challenges we faced in the team for some projects.

- Safdar Mufasa, Head of Product Management at Al Jazeera Media Network
Brad Hochberg profile image

Jabal has always been one of our most trusted and cherished collaborators. He brings a smart, professional and passionate work ethic to every task. I would highly recommend and suggest Jabal for all of your Front-End Development needs.

- Brad Hochberg, Founding Partner/Creative Director, The Refinery Creative
Pauline Kalil profile image

With Jabal, you don’t just get a UX designer and front-end web developer. You get a process improver. A doer, because he’s never sitting around waiting for something to happen or get assigned. He’s an effective, direct communicator, which can’t be underestimated when you have clients who don’t always know how to put into words what they really want. No job or task is beneath him, and his passion and enthusiasm are something to admire and emulate. Our clients positively swoon at everything he delivers.

- Pauline Kalil, Chief Digital Marketer
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