Process
Every project is unique, but the process is typically divided into two parts.
Part 1: Discovery Process
Dig in and understand the business, the challenges, and the customers.
Review
Review background and requirements
Deep Dive
Meet with stakeholders to clarify goals
Define
Clarify the problem(s) and key pain points
Strategize
Research, analysis and ideation
Concept
Wireframe and plan the information architecture
Prioritize
Prioritize and prepare for design and dev
Part 2: Implementation Process
Kick into agile development mode. Build fast, test, adapt and iterate.
Measure Twice. Cut Once. Rinse & Repeat.
Our Design Process
The process of creating a user-friendly product must be guided by information about what works and what doesn’t. Features that look good on paper may end up being impractical or confusing, preventing users from achieving their desired outcomes. That’s where data-driven design comes in.
AUDIT
We start with a deep-dive into your unique brand and business, helping to identify potential strengths, weaknesses, and best practices moving forward.
PLAN
Your team of experts develops a custom plan around your brand, defining benchmarks and creating a workflow to ensure success.
IMPLEMENT
We put our shared plan into action, taking the time to measure and adjust it as needed for a maximum ROI.
ANALYZE
We take a close look at results, determining actionable next steps for your continued success across all marketing efforts.
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