Projects are divided into two parts.

Part 1: Discovery Process

Dig in and understand the business, the challenges, and the customers.


Review background and requirements

Deep Dive

Meet with stakeholders to clarify goals


Clarify the problem(s) and key pain points


Research, analysis and ideation


Wireframe and plan the information architecture


Prioritize and prepare for design and dev

Part 2: Implementation Process

Kick into agile development mode. Build fast, test, adapt and iterate.

Implementation process graphic

Things I believe in

The quality of our web experiences should always be on par with the quality of our products themselves. Our processes should never get in the way of creating great user experiences.

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Most problems are communication problems. Keep an honest, open dialogue. Be approachable, listen and welcome feedback.

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It's important to do what's best for the user. It's imperative that all ideas are considered. Additionally, it's important to be reasonable and open to negotiation.

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Succinct, articulate and meaningful language. Efficient and clear communication saves time, eases frustration, and builds stronger creative alignment.

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Creativity should be welcomed in the workplace. Remove your limits. Try new things within reason. Don't worry about "how". Promote experimentation and support failure.

Processes need to be flexible and scalable to evolve with our customers, product and business needs.

And ultimately create white space to be creative, experiment, and have room to think.

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How long do things really take? Backout the time needed to get to great. Know how much flex you have. Include all creative and dev phases, reviews, approvals, QA, and deployments.

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Gated Approvals

Who is a reviewer vs approver? Identify major gates in the creative process. Assign stakeholders to the appropriate milestones. Guide partners in how to provide feedback on creative at the right times.

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Email, Jira, Slack, SmartSheets, Trello? Tools don't solve problems, people do. Audit the tools being used. Find the things that work, and scale those up. Sometimes people just need to enter their flow state.

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Organizing issues by prioritizing to optimize delivery. Everything we produce should be thoughtful, add value, and be impactful. Cut the things that don't matter. Continuously align on business priorities.

Want to learn more about my process?

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