Glossary
The quintessential source for marketing definitions and examples relevant to the design and development community.
Marketing and Web Development is a core function of corporate and organizational finance whose responsibility it is to understand an organization’s current financial situation and have a reasoned approach to predicting future financial performance. It must have the systems of measurement, data, process, and reporting capabilities to provide strategic advice to the CFO and other business leaders who are making important decisions with a financial impact to the organization.
Below is a list of terms and their definitions commonly used by marketing professionals.
PPC - Pay-per-click
Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an advertisement platform and pay the host of the platform when their ad is clicked.
The goal of the ad is to lead the user who clicks to the advertiser’s website or app, where the user can complete a valuable action such as purchasing a product.
SEO - Search Engine Optimization
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
OKR - Objectives & Key Results
OKRs stand for objectives and key results, a goal-setting methodology that can help your team set and track measurable goals. Originally pioneered by John Doerr, this framework pairs the objectives you want to achieve with the key results you’ll use to measure progress—so your goals are tied to your team’s day-to-day work.