The first digital press kit for AMC’s series, Mad Men, transitioning from traditional print to digital. I transformed the physical press kit experience to an interactive experience utilizing PHP, HTML5, CSS3, and jQuery to create a responsive single page flip book style app. The build included video players and integrated analytics. The experience was intended to be shared with media, influencers, and with fans through social channels and the AMC site. Ultimately increasing awareness and buzz around Season 7.
Role: Served as client facing lead developer on creative, production and QA testing, working with AMC’s directors of platforms and online development.
Conceptualized dynamic advertising units for social for the premiere of AMC’s Mad Men season 7. Design based on final key art illustrated by Milton Glaser and use of gallery photography by Frank Ockenfels 3, working closely with Creative Account Executive. This was part of the digital marketing plan of a full 360 integrated campaign from outdoor, print, digital and television.
Interactive Promo Concepts
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